Lubbock Symphony Orchestra
Pete Daia is a sales representative at Alderson BMW and has been an
active member of the Lubbock Symphony Orchestra for over 15 years. As
the son of a film composer, Daia grew up with music in his blood but
always had cars on his mind. "I was a car enthusiast before I could
walk, I was always fascinated by them," says Daia.
Romania and having lived all over the world, Daia ultimately moved to
Lubbock to attend Texas Tech University. While at Texas Tech he worked
at a music store selling pianos until a friend, who worked at Alderson,
sold him a car. That same friend suggested that Daia apply for a job
because he had such a passion for the automotive industry. That was 32
years ago, and Daia still thrives on giving people products of
Daia also continues to pursue his passion for music
by serving on the board for the Lubbock Symphony Orchestra. For the past
two years, he has served as Chairman, helping to provide educational
programs and organize symphony concerts, which also ties back to
Alderson's philanthropic roots. Since the 1950's, Alderson has sponsored
at least one concert of the Lubbock Symphony Orchestra each year. "It's
a big deal, and Alderson also receives a lot of great exposure while
supporting these events," said Daia.
When asked how he makes a
connection of his love for both cars and music, Mr. Daia replied, "For
me the connection is the excellence of the product being produced. There
are two reasons why people buy a BMW - engineering and an emotionally
satisfying experience. It's the same for music. When someone goes to the
symphony, they go for the emotion that the music makes them feel."
According to Daia, music and cars go hand in hand.